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Are you interested in testing our corporate solutions? Please do not hesitate to contact me. Additional Information. Show sources information Show publisher information. Reach of social media used by U. This feature is limited to our corporate solutions. Please to get started with full access to dossiers, forecasts, studies and international data. Single s Corporate Solutions Universities. Popular Statistics Topics Markets. As of the third quarter of48 percent of U. Snapchat usage in the United States Since springSnapchat consistently ranks as the most important social network for teenagers in the United States.
In spring41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In This figure is projected to decrease to As of MarchSnapchat had a In terms of monthly user engagementSnapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.
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Snapchat usage penetration in the United States , by age group